10. Pantha Du Prince – Stick To My Side
We coined minimalist techno producer Pantha Du Prince as “Next Level” earlier this year. Immediately after that, Black Noise and the video for Stick To My Side came out and blew our minds. Good job Pantha, good job.
9. Twin Shadow – Castles In The Snow
“Everything I touch turns cold. Castles In The Snow”
8. Memoryhouse – Lately
Memoryhouse’s dream pop ballad, Lately, stole our hearts instantly. In the clip for the song, two sisters share everything from secrets, letters, dresses and boys. The colours, lighting, and concept made this video a must-see and really put Memoryhouse on the map. Nothing was more gorgeous in 2010.
7. Games – Shadows In Bloom
Don’t watch this video while on drugs. Actually, wait, scratch that.
6. Active Child – I’m In Your Church At Night
Active Child frontman Pat Grossi used to be a choir boy. Now the question is, do all choir boys grow up and make sexy dream pop records with enough soul to put R.Kelly out of business ? We’ll have to get back to you with the answer to that. But what we can tell you is this video fucking ruled.
5. Neon Indian – Mind Drips
The first video in history to use the LZX Visionary Video Synthesizer. Can’t say we weren’t impressed because we definitely were.
4. Caribou – Odessa
Still trying to figure out why there’s a random dick shot in the beginning of this video ? Yeah, so are we.
3. Interpol – Lights
Interpol’s self-titled album failed to generate the type of success their previous efforts did. It’s a shame because this video had everyone from Interpol die-hards, bloggers, and music fans alike talking. From PVC, sponge baths, and milky weirdness at the end, director Charlie White gave the band a theatrical, visually stunning video that definitely got multiple plays in 2010. With the lineup changes and other stresses behind them, we hope that whatever happens next for the legendary New York indie band is just as epic as this video.
2. El Guincho – Bombay
Three letters sum up the world’s reaction to El Guincho’s Bombay music video, W.T.F. The video is a trailer for an upcoming film of the same name. We can’t wait to see how much weirder this shit gets.
1. Twin Shadow – Slow
In most cases, El Guincho’s video would’ve been number one just based on superb imagery alone. However, Twin Shadow covered all his bases in 2010 and this video definitely helped garner some attention. Once people caught wind of the new wave revivalist hit single, Slow, a slew of other awesome tunes followed, his debut album was named Best New Music on Pitchfork, and let’s not forget the sold out shows. One video helped do all that, just saying.
Posted by : Max Mohenu